Event listings

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Our audience is generated from organic search, social media, people taking part in our challenges and people using our own social media platform with no bought-in data - which makes it 100% authentic.

2.5+ million visits

Last year we attracted over 2.5 million visits and achieved an average bounce rate of only 28%, showing that our site inspires visitors to explore more pages.

150,000+ newsletter subscribers

We have over 150,000 opted-in newsletter subscribers and this is increasing by up to 700 people a day. We have an excellent domain reputation with major email companies and consequently achieve high delivery rates.

UK, adult & mobile

Predominantly UK-based adults, our audience is very active - nearly 90% of them are active at least once a week and most are doing something 2-3 times a week. 

The majority are aged 25-55; 10% of visitors are aged 18-24 and 10% over 55. 45% male v 55% female.

Super-fast website

We have invested heavily in creating a visually engaging site that remains fast and is fully-response for all mobile devices. When tested on industry-standard tool GTmetrix, our website achieves the highest 'A' rating with a nearly perfect score of 97% for both performance and structure (see below).

To enable monitoring of feedback we add the following utm parameters to all outbound links to your website:

• utm_source=TimeOutdoors
• utm_medium=listing
• utm_campaign=[your event name]

This means that for any links to your website, you will be able to see traffic from TimeOutdoors in Google Analytics or your other analytics software.

To make the user journey simple for people clicking the 'Enter now' button, we can link directly to your online entry platform - so someone clicking 'Enter now' on TimeOutdoors can be taken directly to Active.com (for example) to enter the race without going via your website. As this person is not visiting your website to enter the event, you will NOT see any activity in your Google Analytics account relating to TimeOutdoors. The benefit of this approach is a simpler user journey which should help to increase sign ups - the downside is that the activity is invisible to you.

There are 2 possible solutions to this issue:

First, we automatically log all clicks from the listing to your website and your online entry platform - so our report will provide you with accurate figures for click thru's. Our report provides the following data:

• Total views - the total number of times your listing has been viewed on the website
• Unique views - the unique number of people who have viewed your listing
• Total clicks - the total number of clicks to your website and/or online entry platform
• Unique clicks - the unique number of people who have clicked through to your website and/or online entry platform
• Conversion rate - the % of people viewing your listing who go on to click through to your website and/or online entry platform

Second, some online entry platforms can create a unique URL which allows you to see which entries have come from different sources. If you create a unique URL for TimeOutdoors, we can use this URL for the 'Enter now' button so that you can track exactly how many sign ups have resulted from your listing.